Rock/Around/Bangkok to Evolve into Siamnity – Thailand’s First “Culture for All” Mobile Application
Rock/Around/Bangkok, the cultural agency renowned for off-the-beaten-path private tours and gamified activities in museums and historical sites, will undergo a strategic transformation in early 2026. The company will transition into Siamnity, Thailand’s first CultureTech start-up, delivering a curated mobile application for immersive cultural experiences. Leveraging advances in artificial intelligence, Siamnity will offer context-rich cultural discovery at an accessible price point, broadening access far beyond the premium market Rock/Around/Bangkok has traditionally served. Its mission is clear: Culture for All.
From Rock/Around/Bangkok to Siamnity
Since its inception, Rock/Around/Bangkok has designed immersive cultural experiences through guided tours, team-building activities, and museum-based games, connecting people with Bangkok’s heritage rooted in narratives dating back to the fall of Ayutthaya. Siamnity extends this expertise nationwide, combining storytelling, editorial rigor, and AI-driven delivery.
Siamnity offers team-bonding activities all around Bangkok
Why the Shift?
Cultural demand from high-end travelers and corporate groups has shown a gap: meaningful heritage discovery is still inaccessible to wider audiences. At the same time, Thailand’s tourism sector faces overcrowding, rising costs, scams, and a lack of multilingual guides. Siamnity addresses these challenges by democratizing cultural exploration.
Beyond Tourism: A Cultural Mission
Siamnity also aims to enrich Thai cultural education. By lowering cost barriers and offering playful, sensory and cognitive learning on smartphones, it bridges divides and makes cultural discovery engaging for everyone.
AI in Service of Culture
Siamnity enhances, not replaces, cultural experiences with:
- Adaptive themed tours by interest and duration
- Gamified learning in museums and neighborhoods
- Hands-free multilingual guidance
- Discovery of local artisans, food and cultural venues
Founder’s Statement
“Rock/Around/Bangkok proved that careful curation changes how people experience heritage,” said Eric Monteil, Founder. “With Siamnity, we take the same standards and remove barriers—price, access, schedules—so anyone can explore Siam’s legacy meaningfully. AI allows us to scale understanding, not just information.”
About Rock/Around/Bangkok
A cultural agency founded in 2024, designing private guided tours and museum-based games that connect individuals and businesses with Bangkok’s cultural heritage.
About Siamnity
Thailand’s first CultureTech start-up, offering AI-driven immersive cultural experiences via mobile application, making heritage accessible to global audiences at affordable prices.
Media Contact
Eric Monteil | Founder & Chief Cultural Experience
siamnityapp@gmail.com | +66 95 810 3114 (WhatsApp)
Follow them on Instagram: @siamnity
